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No. 1
The What
AMP works collaboratively with artists to explore how multimedia can be used to help the artist communicate their art with a broader audience. AMP’s primary program is the production of live-off-the-floor sessions with up-and-coming musicians where the video production, audio production, and set design are all curated to the artist’s branding and vision. See more HERE.
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No. 2
Why AMP
AMP strives to support and educate artists, working with them as partners, guiding them through how to best showcase their art in an authentic way, while giving them tools to succeed. The organization strives to help them develop their public presentation, exploring everything from sound and visual representation to branding and color palettes.
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No. 3
Why Now
AMP is a nonprofit where artists come first. Now, more than ever, music is as much a visual medium as it is an auditory one. This is also where artists need the most help. AMP aims to educate artists on diverse media and how it can be used to enhance their exposure and their art.
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The beauty of life is to be outside the box, so that the box doesn't exist... to limit a human being to one mode of expression is really a crime.
Herbie Hancock, ca. 2007
